Diageo in the No-Age-Statement Era of Malt Whisky
The Promise and Pitfalls of No-Age-Statement Mentality Or What the New Mortlach Says About Diageo’s Direction As the largest Scotch malt whisky entity, Diageo has thrown its weight further into the no-age-statement arena with the launching of the new Mortlach Rare and Old. (see our review HERE) The rebranding of this classic, but obscure single … Continue reading Diageo in the No-Age-Statement Era of Malt Whisky
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